PROJECT TYPE: E-Commerce Website and Logo Refresh
Beauty Lives Here is a black-owned and operated hair beauty enhancement products. They offer 100% Virgin hair products reinforcing that the name of this business is a much larger statement. With many years in the market, approaching a growth phase, Beauty Lives Here wanted their e-commerce to match the growth. I had the pleasure of creating the new and improved e-commerce website. Using Woo-Commerce and Elementor as foundational pieces, I was able to create a modern look and feel to the Beauty Lives Here online presence.
In addition, we explored some modern enhancements to the their logo and brand. The objective was to keep the look familiar to it's current customers while introducing a new subtle look to the brand.
SCOPE: Web Design, Logo Design
LINK: beautyliveshere.com
The Brand Refresh
Understanding that once a customer finds the right hair extension that work for them they will continue shop with them, which made our objective to create similarity when refreshing the brand.
This brought the opportunity to reimagine and simplify the circular icon. Reducing unnecessary elements that do align with the brands core, taking the "less is more" approach with the circular icon. Eliminating the face and bringing focus to the "BLH" acronym, creating that sense of empowerment and reinforcement that you, "the user" are beautiful. Keeping the full name in the icon was important to create the resonation from the old to new. Using a brush script typeface along the path of the circle to create a sense that it, its just not products that make beauty.
In the world of various formats, we wanted to create some resonation with the new circular logo by having resemblance in using a wordmark for smaller formats. Using the same serif font as the typeface to create resonation with the circular logo. Using both primary colours of black and pink, the wordmark highlights "Lives" in pink for continuity and reinforcing that beauty lives in all of us.
