PROJECT TYPE: Branding Exercise
During a time of uncertainty, Fresca Cleaning Solutions was born. Fresca Cleaning Solutions is a cleaning service provider that believes everyone has a right to live and work in a clean, safe, and enjoyable environment.
When embarking on the journey of brand discovery, we wanted to find that impactful "Stamp of Approval" that connects to Fresca's true passion of giving every one of their customers a clean, safe, and enjoyable place to live/work.
After doing some research we uncovered that "The Lemon" is a signal of freshness. Its association with freshness connects with all of our over-the-shelf cleaning products.
Knowing that lemons are fresh, we explored colours. Playing inside the yellow sandbox we wanted this lemon to be bold. Using a Lemony-Mustard yellow with a Vibrant-Grassy green to compliment the yellow, with black tying the colour scheme together. Not only did we explore the colour, but we also explored the shape of the Lemon.
Lemons tend to have an oval shape with a full centre with a little butt. We wanted to emphasize the full centre and turn this lemon more circular to create a resemblance but to drive home the fact that no 2 lemons are the same.
SCOPE: Branding, Graphic Design, Copy, Logo Design
